Vikara Village is a nonprofit organization that uses the communal spirit of mind-body practices, like movement and the arts, to empower individuals to reach their full potential. Vikara Village works with individuals in the Metro DC Area. Vikara Village programs include: Body Love Yoga and Safe Space Yoga. Over the last five years, Vikara Village has helped over 1,700 people develop a healthy sense of self, community and belonging through their programming.
Position: Marketing and Development Intern
Description: Vikara Village seeks a dynamic, self-starter to assist with marketing and development efforts. This internship is an excellent opportunity to experience various aspects of marketing and development while working with an up-and-coming, community-based nonprofit organization. We are a small nonprofit looking for an enthusiastic and motivated individual to assist our marketing and development efforts in content creation, individual fundraising, event/workshop training and more.
This internship is an excellent opportunity for students and recent graduates who are interested in local nonprofits, marketing, communications, and/or fundraising to learn:
- Communications and marketing to a variety of audiences
- How to fundraise for a small, local nonprofit
- Unique insight into organizational structure and current events and issues related to a local nonprofit organization offering alternative mental health services
- Exposure to a wide range of staff positions and opportunities within a nonprofit setting
Key Responsibilities:
- Assist in the execution of Vikara Village’s marketing and communications strategy, including adhering to our annual calendar and implementing marketing and fundraising campaigns. This may include working closely with consultant teams and other volunteers
- Develop communication materials for stakeholders
- Assist in the execution of our strategic donor cultivation funnel
- Update and maintain Vikara Village’s social media presence, including scheduling Facebook updates, Instagram posts and tweets
- Assist in planning, writing and managing monthly e-blasts and blog posts
- Designing flyers, graphics, and other marketing material for programs and events hosted by Vikara Village
- Reach out to community organizations, general public and donors with the message about Vikara Village’s mission and vision to grow our community and brand awareness
- Draft, distribute and pitch news releases, media alerts and other stories, as needed
- Collaborating with staff and volunteers on new ideas, directions, and venues for marketing and communications and fundraising
- Assist with community outreach by attending events, conferences, seminars, and workshops to help build awareness of Vikara Village
- Update the Vikara Village website and database as needed
- Assist with preparation for small donor and “friend-raising” outreach events
- Organize, plan and facilitate monthly marketing team meetings, including preparing agenda and taking minutes
- Provide general assistance as needed
Qualifications:
- Working towards a college degree, or recently completed a degree, preferably in a related field (e.g., Marketing/Communications, Public Relations, Nonprofit Management, Journalism, or English)
- Strong and effective written and oral communication skills
- Strong attention to detail and ability to think critically
- Strong research skills
- Firm grasp of available tools and platforms in the social media space (Instagram, Facebook, Twitter, TikTok, Snapchat, etc)
- Ability to prioritize and manage multiple projects and deadlines at once; ability to work independently and as part of the team
- Reliability and positive attitude
- Ability to prioritize and manage simultaneous tasks
- Ability to work independently and as part of a team
- Experience with content creation and/or website management, preferred
- Experience with event planning preferred
- Must be computer literate (proficiency with Google Suite). Proficiency in Canva and/or other graphic design software, highly desired. Knowledge of HTML, SEO and video editing, a plus
- Ability to communicate in a professional manner with fellow team members, press and community contacts
- Previous internship or related experience in marketing, communications, or fundraising, a plus
- Self-motivated, good organizational skills, detail-oriented, ability to prioritize, multi-task and meet deadlines
- Enthusiasm for the mission of Vikara Village and those we serve
- Interest in the nonprofit sector, self-care practices and mind-body skills
